Musician-Manager
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ALEA: Geballte Versandhandelskompetenz
aleaDie ALEA als Mitglied der TowerByte e.G. zu der auch wir als dotSource gehren, gibt ordentlich Gas - nicht nur in Fragen der Software-Entwicklung, auch im Bereich der allgemeinen Versandhandelskompetenz. Aus der heutigen Pressemitteilung heit es, dass sich ALEA erneut drei Versandhandels-Experten ins Boot geholt hat:

Optimizing the E-Business Experience
Optimizing the E-Business Experience Todays global enterprises must optimize their Web sites to maximize the power of the Web to drive business and increase sales. B2B or B2C Web site design, usability and content are the top considerations as companies focus on success and satisfaction ratings of the customer and partner experience

Shopping Cart Software And Ecommerce Information

Web 2.0’s Place in the Enterprise
The recent Enterprise 2.0 conference in Boston served as a coming-out party, if you will, for all things Web 2.0. For many attendees, however, as well as those who followed the event on the countless blogs covering the conference, the term Web 2.0 has created as much confusion as hype. Still, the ideas and concepts that make up Web 2.0 offer enterprises real opportunities to improve collaboration and communication.

Shopping Cart Software And Ecommerce Information

Advertising Online: A Variety Of Opportunities
You may find this hard to believe, but Internet marketing does not revolve solely around Google, Yahoo! and MSN. Whether you?re looking for fresh traffic, new business or just want to kick your marketing up a notch, there are other quality ad networks out there worth considering.

Contextual AdNetworks

AdBrite

AdBrite is offering a whole array of advertising options, besides regular ?keyword targeting.? Advertisers are able to choose ?banner ads? and ?interstitial ads.? ?Interstitial ads,? which, generally, is an ad that loads in between pages while the user browses the website, present an interesting opportunity since the ad is shown in-between websites? pages. This is also an innovative approach to deal with idea of banner blindness ? the concept that most Internet users, over time, develop ?banner ad immunity.? Additionally, demographic targeting by income and ethnicity are also available. AdBrite?s notable partners include Linkedin, Friendster,…

Site Search: Increases Conversion Rates, Average Order Value And Loyalty
If your online store has hundreds of products, you may want to consider implementing a more sophisticated site search to help your customers find what they need quickly. For those of you running shops with an inventory of less than 500 products, you may only need to make sure your navigation has been designed effectively. But for shops with 500 or more products, an advanced site search solution will help you in many ways, including increasing revenues.

There are several factors in determining whether your site should utilize the features of a site search solution. The main factor is the size of your product catalog. ?The more SKUs a storefront has, the more difficult it is for shoppers to find the right products,? said Joe Lichtman, director of retail product management for FAST, which develops advanced search technology solutions. ?Advanced site search with dynamic navigation helps shoppers quickly sift through thousands of products in just a few clicks.?

Large…

Shopping Cart Software And Ecommerce Information