Archive for the 'Shopping Cart Software' Category

Programming Notes: Transferring A Domain Name

Programming Notes: Transferring A Domain Name
The process of transferring a domain name from one registrar to another can be daunting, and the exact process can vary slightly depending on the registrars involved.

The first thing to do is to log into the old registrar, where the domain is currently being managed, and make sure the domain is not locked and that all the registration information is correct. This is important because the domain registry information is used during the transfer process, so make sure the email address listed is yours (or you have access to it). From here, log into the new registrar and request a domain transfer. This is where complications arise, as the registrars look for verification that you are the owner of the domain.

The old registrar will then provide an “authorization code,? which needs to be requested. This code then needs to be entered into the new registrar’s “pending transfers” section, which essentially verifies to the old registrar your identity. In some cases, an additional…

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E-commerce: Abandoned Shopping Carts

E-commerce: Abandoned Shopping Carts
“Shopping cart abandonment is a reality of today’s e-commerce. It is a concept that denominates the ratio between the number of people who go through all the steps of online purchasing and the number of the prospects who leave the e-tailers’ sites at some point, without checking out. Sadly, the abandonment rate,

Anywhere Network and New Business Models
The media and communications industries are in chaos, according to a Yankee Group market study. Traditional business models are being severely disrupted as new innovations emerge and take advantage of the low market entry barriers created with Internet Protocol, MPEG and internet browser technology. Yankee’s notion of an “Anywhere Network”

Pimp your Google
The Jamkid (who effortlessly outgeeks the old man) pointed me to something very cool recently — iGoogle (the customizable, tab-able, RSS reader in disguise, geek-out freak-out new homepage) now has themes. Like this Gpimp1_2 or this. Gpimp2 But the amazing thing about these themes is, like some Hogwarts painting,

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Catalogs Can Complement An eCommerce Site

Catalogs Can Complement An eCommerce Site
As ecommerce businesses begin to grow, a dilemma some may face is the decision of whether a catalog is an appropriate multichannel tool.

Latienda.com, which sells a variety of items not generally available outside of Spain, was faced with just such a predicament six years ago. And interestingly enough, Latienda?s decision to eventually produce a catalog was not an internal decision ? it came about due to customer demand.

Tim Harris, co-owner of Latienda.com, said while the focus was always on the website, the company could simply no longer ignore the repeated requests for a catalog.

Harris said initially Latienda.com started with a very basic catalog they would design and print themselves, on copier paper, which was then sent to several hundred customers. Those first catalogs, according to Harris, were mainly a one-color pricelist without photos or item descriptions.

Eventually, Latienda.com decided it could do better. ?The customers demanded it and then we…

Actively Promote The Nuances Of Your Website
Many Internet-generated prospects need to be told why they should take action on your website, and often times online businesses don?t spend enough time on this issue ? essentially generating fewer sales for the same cost of traffic. Below are some tips on how to get more bang for your buck.

Initial exposure
This process really begins with your marketing message. Do not try to deceive your prospects. If you?re offering free shipping over $100, make sure the restriction is clear. Since you would add that into your banner, pay-per-click or other campaigns, you are likely to see a drop in traffic, however, the resulted traffic should be much more qualified.

Reinforce your offer
Make sure you spell out your promotions on all pages. I have seen companies bury their best value statements ?below the fold? or simply blend them in with the rest of the site. Think of your value-statements as top reason why you are better than others ? spell it out. Don?t leave any room for…

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