SEO: Google Cracks Open Its Black Box
Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central (Google.com/webmasters) does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs and webmasters.
Webmaster Central began its life as Google Sitemaps, a protocol for submitting a list of your URLs to Google. With it you can let Googlebot know how you want your site crawled. Sitemaps still exists; but the breadth of services expanded so much that it warranted Google changing the name of its webmaster resource area to Webmaster Central last August.
What are some of those services? In a recent interview, Vanessa Fox, product manager at Google Webmaster Central, offered some detail about those tools and resources (interview audio available at Marketingspeak.com/audio/vanessa-fox-interview.mp3).
First, at…
When Is It Time To Hire A Call Center?
More business is a good thing, but it creates challenges: A backlog of tasks, costly space and equipment demands and, frequently, a phone that won?t stop ringing. Many ecommerce business owners turn to customer call centers for help.
That was the case for Revival Animal Health of Orange City, Iowa, a supplier of small animal products. The 65-employee company?s growth meant more phone calls from its customer base of breeders and pet owners than its on-site call center could handle. Customers who called after hours and on weekends had to talk to the answering machine.
Tips To Engage A Call Center
*Decide carefully. David Butler of the National Call Centers recommends you shop around and ask for a list of existing and former clients. “If they’re not willing to share names, that should raise red flags.”
*Participate in the set-up process. “It was more overwhelming than I expected,” said Karen VanderBrink of Revival Animal Services. “It was worth it, but the beginning…
Shopping Cart Software And Ecommerce Information
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