Catalogs Can Complement An eCommerce Site
As ecommerce businesses begin to grow, a dilemma some may face is the decision of whether a catalog is an appropriate multichannel tool.

Latienda.com, which sells a variety of items not generally available outside of Spain, was faced with just such a predicament six years ago. And interestingly enough, Latienda?s decision to eventually produce a catalog was not an internal decision ? it came about due to customer demand.

Tim Harris, co-owner of Latienda.com, said while the focus was always on the website, the company could simply no longer ignore the repeated requests for a catalog.

Harris said initially Latienda.com started with a very basic catalog they would design and print themselves, on copier paper, which was then sent to several hundred customers. Those first catalogs, according to Harris, were mainly a one-color pricelist without photos or item descriptions.

Eventually, Latienda.com decided it could do better. ?The customers demanded it and then we…

Actively Promote The Nuances Of Your Website
Many Internet-generated prospects need to be told why they should take action on your website, and often times online businesses don?t spend enough time on this issue ? essentially generating fewer sales for the same cost of traffic. Below are some tips on how to get more bang for your buck.

Initial exposure
This process really begins with your marketing message. Do not try to deceive your prospects. If you?re offering free shipping over $100, make sure the restriction is clear. Since you would add that into your banner, pay-per-click or other campaigns, you are likely to see a drop in traffic, however, the resulted traffic should be much more qualified.

Reinforce your offer
Make sure you spell out your promotions on all pages. I have seen companies bury their best value statements ?below the fold? or simply blend them in with the rest of the site. Think of your value-statements as top reason why you are better than others ? spell it out. Don?t leave any room for…

Shopping Cart Software And Ecommerce Information

Debate: Hosted Shopping Carts Perfect for Entrepreneurs
1ShoppingCart is a hosted shopping cart with thousands of small business customers. Michael Valiant, 1ShoppingCart’s product management and marketing specialist, offers his views on hosted cart solutions.

PeC: Why should an ecommerce business consider a hosted shopping cart, versus purchasing a one-time cart license?

Valiant: A hosted solution ensures quick implementation and turn around, inclusive security, 24/7 monitoring, no investment in infrastructure, full and continued support, regular automatic and free software upgrades, a maintenance free environment, easy data management accessible from anywhere in the world and a generally more robust system.

Hosted solutions are responsible for the entire infrastructure, as well as maintaining the safe and smooth operation of merchant?s data and order processing. It’s fully prepared to deal with any emergency situations that may occur with its merchants’ businesses online.

A hosted solution is perfect for most…

Debate: Licensed Carts Offer Flexibility and Portability
ProductCart is a licensed shopping cart used by thousands of ecommerce merchants. We asked its CEO, Massimo Arrigoni, whether licensed shopping-cart software is better for smaller businesses than hosted cart solutions.

PeC: Why should an ecommerce business consider a licensed shopping cart, versus a hosted cart?

Arrigoni: Flexibility, portability, and cost. In many cases a licensed shopping cart allows you to modify the system to better meet your needs, which gives you tremendous flexibility. Flexibility not only to alter an existing feature to address a specific scenario, but also to add new functionality over time or integrate third-party solutions as your business grows. A licensed shopping cart is also portable: You choose where to host it and can bring it with you if you change your web hosting company. On the cost side, a shopping cart is normally a medium-term investment (at least 2-3 years using the same solution): Multiply the monthly fee of a hosted solution…

Shopping Cart Software And Ecommerce Information

Web Hosting Companies: Sources To Help You Choose
When it comes to selecting a web host, there?s a lot to choose from. It?s possible your Internet Service Provider (ISP) may have its own web hosting capabilities, and it?s not a bad place to start. However, more than likely you?ll need an independent host that can specifically address your own unique needs, such as database requirements, storage (hard-drive) space and bandwidth demands.

?There are literally thousands of options, so making that decision, which is a very important decision, can be challenging,? said Dane Jasper, CEO of the web hosting company Sonic.net. ?I think that shopping around for the features and a price that are going to satisfy the needs of your website, number one, and that features question is an important one. And is the website going to require a Linux host or a Windows host? That’s a very fundamental question.?

Jasper said other key questions to address during a web host search include potential database requirements and how…

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ALEA: Geballte Versandhandelskompetenz
aleaDie ALEA als Mitglied der TowerByte e.G. zu der auch wir als dotSource gehren, gibt ordentlich Gas - nicht nur in Fragen der Software-Entwicklung, auch im Bereich der allgemeinen Versandhandelskompetenz. Aus der heutigen Pressemitteilung heit es, dass sich ALEA erneut drei Versandhandels-Experten ins Boot geholt hat:

Optimizing the E-Business Experience
Optimizing the E-Business Experience Todays global enterprises must optimize their Web sites to maximize the power of the Web to drive business and increase sales. B2B or B2C Web site design, usability and content are the top considerations as companies focus on success and satisfaction ratings of the customer and partner experience

Shopping Cart Software And Ecommerce Information